1% for the Planet partners with Big Mountain

BIG MOUNTAIN ADVENTURES ANNOUNCES PARTNERSHIP

WITH 1% FOR THE PLANET

VANCOUVER, BC, January 25, 2011, - Big Mountain Adventures has joined 1% for the Planet, pledging a portion of its sales to support non-profit organizations focused on sustainability.

“Big Mountain is a great addition to the network. By signing on to 1%, it shows they’re really walking the walk in their sustainability efforts,” says Terry Kellogg, 1% CEO. “They’re using generosity as a tool with which to build their business and enabling valuable environmental work along the way. We’re excited to welcome them to the 1% family.”

“It feels fantastic to be supporting organizations who are committed to keeping our planet healthy. We visit so many beautiful places and meet special local people who support our trips wherever we go, ” says Big Mountain owner Chris Winter, “giving back is just right. And know that when you book one of our trips you’ll be giving back too.”

Members of 1% contribute one percent of revenue directly to any of the approved non-profit environment organizations in 1%’s network. Non-profits are chosen based on referrals, track record and environmental focus. Over 1,600 non-profits worldwide are included in the 1% program.

About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder and CEO of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,200 member companies in 38 countries that donate 1% of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a global frontrunner in funding the work of environmental groups around the world. To learn more about 1% go to: www.onepercentfortheplanet.org

About Big Mountain Adventures

Founded in 2002, Big Mountain Bike Adventures Big offers worldclass all-mountain, XC and DH mountain bike trips to 11 countries on five continents. For additional information, visit www.ridebig.com <http://www.ridebig.com/> or call 1.866.894.0220 toll-free in North America / 604.730.2659. Blog: http://ridebig.blogspot.com/ and Facebook: http://www.facebook.com/home.php?#!/bigmountainbikeadventures

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